The cultural effect analysis of clothing brand

Abstract

Clothing culture, is a good story for clothing brand, which we should understand the concept of clothing brand, familiar with the role of clothing culture exists, and make good use of the role of the culture, constantly growing, constantly perfect self brand. Analysis of brand, understand brand, clear the relationship between the and culture, with the help of culture development, the has more development space, so as ensure the development of the enterprise. The introduction With the development of economy, people's living standard continuously improving, people also more and more high the requirement of clothing, clothing is not only used cover up now clothing, warm, beautiful, unique cultural characteristics are also becoming an important factor be choose clothes. Apparel rapid development, under the strong pressure of competition, has a unique culture of enterprise, it's every series of clothing under the strong culture, has its unique style, set up their own and culture accomplishment. Unique design style and culture attract customers, good for our enterprise to cultivate source of loyal customers, make our products the aesthetic of the now society, make the culture spreading better. Garment industry since the management as the concept, began be about brand series of products. Brand clothing has certain market foundation, has a more stable consumer groups, so there will be a good market reputation, promote the trademark, there will be more famous trademark. Can form a virtuous cycle, because famous trademark, the product would be better be publicity, corporate profits will be more and more. The concept of clothing Clothing as its name implies is clothing trademark. From the story more accurate understanding of the positioning, development direction, and the characteristics of the brand, so that we can distinguish between different products in different enterprises. Brand is the enterprise image and reputation, is a reflection of a commodity attribute. For example, lang and widely accepted are do men's clothing, who give priority with simple design, contracted and delicate coexist, and the design of the widely from the Chinese traditional culture, Chinese tunic suit, is regarded as the collar. Also do men's clothing, launch site is different, this is the brand, there