Abstract
ABSTRACT This paper explores the cultural dimension of organizing international buyer-seller relationships. Based on studies of national cultures, it is argued that economic actors will reproduce their social order when interacting across cultural boundaries. Differences in the organization of international buyer-seller relationships can thus be explained by cultural differences. When testing the hypotheses of cultural differences in the context of international distribution channels for Norwegian farmed salmon, only minor cultural differences were detected. This may be due to the fact that the fisheries is a very international industry, and a specific culture within the international fisheries industry may exist.
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