THE CULTURAL AND AESTHETIC ROOTS OFTHE JOYLESS ECONOMY

Abstract

Tibor Scitovsky’sThe Joyless Economy(1976) is now regarded as a landmark publication in the combined fields of economics and psychology, with standard accounts of Scitovsky’s ideas emphasizing the influence of 1960s motivational psychology literature. While this encounter is all-important, Scitovsky’s ideas must at the same time be read in the context of the evolution of his critique of twentieth-century mass society. The present paper presents that critique and demonstrates its fundamental importance for Scitovsky’s diagnosis of an economy he termed “joyless.” Drawing upon his “Memoirs,” we show how Scitovsky’s ideas were initially shaped by the culture/aesthetics of his early years in Budapest, followed by his experiences of rising totalitarianism in interwar Europe, and further affected by his move to the consumption society of postwar America. The way he engaged with the writings of influential contemporary cultural commentators, including André Gide, Erich Fromm, Bertrand de Jouvenel, Lewis Mumford, and Bernard Rudofsky, was incisive. Close scrutiny also reveals resonances between Scitovsky’s cultural concerns and those of some of the Bloomsbury Group.