Abstract
Young college students are constantly troubled by their low self-cultivation and weak sense of right and wrong. Therefore, how to update the concept of moral education with the times and effectively realize the theoretical value and application value of moral education activities in Colleges and universities is not only an urgent problem for the educational circles, but also a topic for the academic circles to seriously study. This paper first analyzes the “great ideological and political” education, the effectiveness of College Students' moral education and other related theories, then makes a detailed analysis of the current situation and existing problems of College Students' moral education effectiveness from the perspective of “great ideological and political” education, and finally summarizes the main countermeasures to improve the effectiveness of College Students' moral education, for the reference of readers.
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