Abstract
The Cult of Exchange Value and the Critical Theory of Spectacle
Highlights
The idea of exchange and commodity ubiquity reveals that social and private space is reorganized by the logic of exchange as a form of seamless exploitation at the service of capital accumulation
I argue that Debord’s formulation of spectacle, despite its vague and multiform meanings, has more specific implications regarding a deeper comprehension of the Marxist theory of alienated social relations and that thinking of spectacle along the lines of expanding the concept of alienation and the value form will salvage this concept from a fate of signifying everything, and, thereby nothing
I want to draw out and contrast three meanings of spectacle here: first, and completely commonplace, the notion that commodification has become ubiquitous and image-driven; secondly, and much less banal, the double density of alienation found in spectacular social relations; and lastly, how spectacle comprehends the logic of reclaiming and sacralizing margins and waste
Summary
The concept of ‘spectacle’ entered the vocabulary of the social sciences with the publication of Debord’s classic Society of the Spectacle. To the extent that Situationism still exerts an influence on critical theory it is apparently in just this notion of spectacle. I argue that Debord’s formulation of spectacle, despite its vague and multiform meanings, has more specific implications regarding a deeper comprehension of the Marxist theory of alienated social relations and that thinking of spectacle along the lines of expanding the concept of alienation and the value form will salvage this concept from a fate of signifying everything, and, thereby nothing. Along the way we will examine a wide array of phenomena such as doll collecting, competitive eating, upcycling, and, NASCAR to highlight the peculiar logic of spectacle society
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