The Crowdfunding Platforms Financing Models Analysis

Abstract

The present article is devoted to crowdfunding, an innovative direction. Crowdfunding is a modern method of project financing securing that allows a large number of people (individual investors and startups) to attract money for financial, commercial, cultural and social projects online, often in exchange for future products and services. The purpose of this study is to discuss and present the potential of crowdfunding as an integral part of the investment infrastructure including the analysis of models providing crowdfunding platforms financing. This target is achieved through a systematic approach involving empirical research analysis, bibliometrics analysis and publication content analysis. The main theoretical constructions and conclusions are based on the evolutionary theory of crowdfunding platforms. The assumption of the study is that a crowdfunding approach can increase the innovative projects financial and commercial success. Crowdfunding is growing in the United States and has successfully become a new form of project funding. The authors describe the experience and the structure of business ideas and startups crowdfunding using the example of the Kickstarter, a technological platform for social innovation in the United States. The authors assert that this experience can not only be successfully transferred to Russia but can also become an effective mean of attracting foreign investors to the country’s economy. Authors consider the essence, forms, advantages, disadvantages and perspectives of crowdfunding in this context.