Abstract
Asian/Asian Americans, a minority group traditionally and systematically ignored by the American mainstream media, have become extremely vocal on YouTube. This study analyzes the YouTube-based vernacular discourses created by two of the most well-known and influential Asian American YouTube celebrities: Ryan Higa and Kevin Wu. For analysis, we provide a synthesized model, “hybrid vernacular discourse,” to explore the YouTube-based vernacular discourses from three aspects: content, agency, and subjectivity. The study found that Higa's and Wu's vernacular discourses did demonstrate some revolutionary potential, but the potential was largely limited.
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