Abstract
The aim of this chapter is to investigate the effects of website quality criteria that affect the customer purchasing intentions. Website quality criteria are categorized as security, privacy, usability and web design, convenience, trust and confidence, product value, and product customization. In this study, the criteria are chosen in accordance with the two main criteria of the technology acceptance model. In this chapter, Decision-Making Trial and Evaluation Laboratory (DEMATEL) is used to evaluate the effects of criteria on each other from a causal perspective. According to the research findings, security, trust and trustworthiness, product value, and product customization criteria are more effective than privacy, usability, and web design convenience criteria.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
