The Crisis of Public Health as a Media Event

Abstract

The focus of the present article is on the analysis of the influence exercised by media narratives on the Romanian audience's reconstructions of social movements from January-February 2012. The analysis was interested to show what are the aspects involved in the publicizing of this media event in Romania, by focusing on the event narrative built in such a way to transmit a particular significance related to the protest movements related to the crisis of the health public system in Romania. Two research methods were used in collecting the data: a survey on two hundreds Romanian respondents and quantitative content analysis of five national Romanian newspapers. As the results show, the high consumption of mass media messages does not determine whether the public adopts the media narratives concerning the events from the beginning of year 2012. At the same time, the analysis shows that in the case of the media events that took place in Romania in January-February 2012 the impact of the media narrative on the way in which the audience from Romania rebuilt those protests was a minor one and other factors had played a major role in triggering massive mass protests in Romania.