Abstract
This research examines how modern poets use various creative media strategies as a means of promotion of their poetry as well as personal brands in the Internet and beyond. Promotional actions in their various forms used by XXI century Russian poets allow one to achieve new results both in offline and online events, so a cross-platform effect is at work here. The discourse analysis method, the content analysis method and the participant observation method were used to obtain analytical data. Such actions of art PR as gamification, hype, charity event, closed fan club and many others can increase the public capital of a modern poet through the interactive involvement of a potential reader.. The work is of practical importance for poets of the 21st century who want to increase the level of recognition of their personal brand and achieve higher quantitative and qualitative indicators of their target audience.
Highlights
В данном исследовании проанализирован ряд успешных кейсов с использованием поэтами XXI века креативных медиастратегий для продвижения личного бренда и авторского творчества в Интернете и за его пределами
This research examines how modern poets use various creative media strategies as a means of promotion of their poetry as well as personal brands in the Internet and beyond. Promotional actions in their various forms used by XXI century Russian poets allow one to achieve new results both in offline and online events, so a cross-platform effect is at work here
The discourse analysis method, the content analysis method and the participant observation method were used to obtain analytical data. Such actions of art PR as gamification, hype, charity event, closed fan club and many others can increase the public capital of a modern poet through the interactive involvement of a potential reader
Summary
Российская Федерация, 199004, Санкт-Петербург, ул, 1-я лин. ВО, 26 2 Национальный педагогический университет им. This research examines how modern poets use various creative media strategies as a means of promotion of their poetry as well as personal brands in the Internet and beyond. Promotional actions in their various forms used by XXI century Russian poets allow one to achieve new results both in offline and online events, so a cross-platform effect is at work here. The discourse analysis method, the content analysis method and the participant observation method were used to obtain analytical data Such actions of art PR as gamification, hype, charity event, closed fan club and many others can increase the public capital of a modern poet through the interactive involvement of a potential reader.
Sign-in/Register to view highlights & summary Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
