Abstract
Abstract: The literature of creativity consists mainly of prescriptive techniques and catalogues thereof. No unifying framework or vocabulary has emerged to enable comparisons to be made. It is suggested that the Catastrophe Theory of Thorn, though controversial, can contribute to this end.A version of the theory is used in an attempt to describe factors influencing success or failure in new product development and design in manufacturing industry and to indicate the position of de Bono's Lateral Thinking’ in the field of creativity.
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