Abstract
China’s e-commerce industry has went through 21 years since China’s first e-commerce enterprise established in 1996. With the rapid development of Internet and communication technology, e-commerce has penetrated into enterprises’ production and people’s life, and continued to exert its great potential when combining with traditional manufacturing industry. There is no doubt that e-commerce has greatly increased the efficiency of society functions. This paper cards the courses and policy environment of e-commerce development in China, identifies four stages for China’s e-commerce development, which are “initial stage, accelerated stage, standardization stage and globalization stageâ€. At the same time, this paper describes three different characteristics of current China’s e-commerce and also summarizes five policy focus for e-commerce. Based on the previous analysis and descriptions, this paper puts forward conclusions that China's e-commerce sector will usher in a new round expansion on global scale, and the Chinese government will play a key and active role in promoting it. In addition, this paper warns these China’s e-commerce enterprises to actively prevent unknown risk from home and abroad in their business expansion, the government ought to listen to e-commerce companies to deal with their specific difficulties.
Highlights
The Internet came to China in 1994, and in the past 20 years, it has penetrated the country's industry and commercial sectors
Based on the previous analysis of China’s e-commerce, we puts forward conclusions and predictions as follows: (1) The Chinese government has attached great importance to the development of the e-commerce industry and consistently and actively supported it
From the first day that e-commerce came into China, Chinese government has consistently showed their supportive attitude in spite of its great challenges to offline retailing
Summary
The Internet came to China in 1994, and in the past 20 years, it has penetrated the country's industry and commercial sectors. China’s e-commerce sector has demonstrated an explosive growth momentum. Researchers have described China's e-commerce development in a series of phases. Based on the development of the main e-commerce platforms in China, MAO Yuxin and ZHAO Liang (2015) cite six phases: germination, growth, accelerate, mature, outbreak, and transformation. WANG Baoyi (2017) writes that, from the perspective of industry economic theory cycle, China's e-commerce evolution has four periods: germination, growth, eruption and integration. Based on the above research, this study divides e-commerce development into four stages marked by milestones and major policies
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