Abstract
Drawing on public commitment theory, this research examined the association between Facebook self-presentations of coupledom and relationship longevity among college-aged dating partners. Using a longitudinal design and a path model analytic approach, this study shows that Facebook self-presentational cues (i.e., being listed as "in a relationship," posting dyadic photographs, writing on the partner's wall) were associated with an increase in relationship commitment for dating couples, which, in turn, increased their likelihood of remaining together after 6 months. Contrary to predictions, the number of mutual Friends and the number of posts written by partners on participants' walls were negatively related to relationship commitment. This study is the first to apply public commitment theory to an online romantic relationship context, and one of the few to examine the effects of Facebook on the state and fate of romantic relationships.
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