The cost of Google's collaboration with China

Abstract

PurposeThe purpose of this paper is to review the latest management development across the globe and pinpoint practical implications from cutting‐edge research and case studies.Design/methodology/approachThis briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.FindingsIs it worth making business with China at any cost? Complying with Chinese government censorship has caused Google a great deal of reputation damage. Google's image as an innovative company with media appeal and firm principles has been tarnished. Google's attempts at justifying its strategy have failed to convince. Instead Google is facing the consequences of new legislation in its own country and yet another dilemma in China.Practical implicationsProvides strategic insights and practical thinking that have influenced some of the world's leading organizations.Originality/ valueThe briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.