The Cost of Equity Capital: A Reconsideration

Abstract

The Journal of FinanceVolume 33, Issue 3 p. 849-861 Session Topic: Cost of Capital Theory: State of the Art THE COST OF EQUITY CAPITAL: A RECONSIDERATION Myron J. Gordon, Myron J. Gordon Session ChairpersonSearch for more papers by this authorM. J. Gordon, M. J. GordonThe authors are Professor of Finance, University of Toronto, and Assistant Professor of Finance, McMaster University, respectively.Search for more papers by this authorL. I. Gould, L. I. GouldThe authors are Professor of Finance, University of Toronto, and Assistant Professor of Finance, McMaster University, respectively.Search for more papers by this author Myron J. Gordon, Myron J. Gordon Session ChairpersonSearch for more papers by this authorM. J. Gordon, M. J. GordonThe authors are Professor of Finance, University of Toronto, and Assistant Professor of Finance, McMaster University, respectively.Search for more papers by this authorL. I. Gould, L. I. GouldThe authors are Professor of Finance, University of Toronto, and Assistant Professor of Finance, McMaster University, respectively.Search for more papers by this author First published: June 1978 https://doi.org/10.1111/j.1540-6261.1978.tb02026.xCitations: 18 Read the full textAboutPDF ToolsRequest permissionExport citationAdd to favoritesTrack citation ShareShare Give accessShare full text accessShare full-text accessPlease review our Terms and Conditions of Use and check box below to share full-text version of article.I have read and accept the Wiley Online Library Terms and Conditions of UseShareable LinkUse the link below to share a full-text version of this article with your friends and colleagues. Learn more.Copy URL Share a linkShare onFacebookTwitterLinkedInRedditWechat Citing Literature Volume33, Issue3June 1978Pages 849-861 RelatedInformation