Abstract
ABSTRACT Research on black authenticity identifies “oppressive othering” and “white standards of beauty”, particularly lighter skin tone, as key components. Few studies disentangle which of these two theoretical components matter the most for a particular outcome. Rap music, whose lyrics are often categorized as authentic expressions of blackness, offers an intriguing case to compare the effects of “oppressive othering” (as alcohol and drug lyrics) and “white standards of beauty” (as the rap artist’s skin tone) on national music charts. Analysing artists’ skin tone and lyrical content of songs ranked on Billboard Rap Year-End Charts from 2007 to 2011, results show that lighter skin tone is significantly and positively related to higher chart rankings. Alcohol and drug lyrics, however, had a non-significant effect. Implications are discussed in relation to the effects of the commodified imagery of “authentic” blackness in the new digital era of music.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.