The Correlation of Event Tourism towards Travel Motivation and Its Impact on Destination Image of Bali

Komang Trisna Pratiwi Arcana

doi:10.22334/jbhost.v3i1.95

Abstract

The implementation of Event Tourism is one form of promotion of a destination that combines a variety of products and displayed in the form of festivals, special events, Meeting, Incentive, Convention, and Exhibition Tourism (MICE Tourism) with the aim of providing a personal experience at a destination. Bali that had degraded its destinations image after terrorist attacks in 2002 and 2005 has made various efforts to restore the image by organizing tourism events. Tourism Image Destinations is an essential component in selecting decision by tourists about travel destinations. This research was focusing on the study of the relationship of organizing event tourism in Bali toward tourist motivation. The study was done to 50 respondents during the silent day in Bali in 2016. By using association correlation test or Chi-Square (X2), which was analyzed using the Statistical Package for Social Science (SPSS) version 23 showed that there was a positive correlation of the implementation of tourism event toward travel motivation and its impact in establishing the destination image of Bali Island itself. Pearson Chi-Square line showed the price of p-value was 0.000 < 0.05 or Ho was rejected. So that through this study, Bali local government must continue to improve creativity in encouraging the growth of Event Tourism for the realization of destination image which safe, peaceful, and superior because of its cultural attractions, natural or man-made art. The local government is also expected to pay particular attention to the potential of this special interest market.

Highlights

In the 19th century, the engine of employment is agriculture sector, while in the 20th century is the manufacturing industry, and in the 21st century is the tourism industry
Some of the historic events occurred in parts of the world such as terrorist attacks “9/11” that hit the skyscrapers of the World Trade Centre, bombs in tourist destinations of Kuta, Bali, the threat of avian influenza, the second Iraq war, bombing that occurred on the system trains in London and Madrid, the Tsunami in 2004, the economic crisis that occurred in 2008/2009 which destabilize the world economy, some terrorist attacks that terrorized the peace of the world in Paris in November 2015 and Jakarta in January 2016 (Page and Connell, 2009; Cooper, 2012; and Tribe, 2010)
The instrument used in this study was a questionnaire, which the research data will be analyzed by using the tools of statistical calculations or tests, before interpreting the data obtained

Summary

Introduction

In the 19th century, the engine of employment is agriculture sector, while in the 20th century is the manufacturing industry, and in the 21st century is the tourism industry. Some of the historic events occurred in parts of the world such as terrorist attacks “9/11” that hit the skyscrapers of the World Trade Centre, bombs in tourist destinations of Kuta, Bali, the threat of avian influenza, the second Iraq war, bombing that occurred on the system trains in London and Madrid, the Tsunami in 2004, the economic crisis that occurred in 2008/2009 which destabilize the world economy, some terrorist attacks that terrorized the peace of the world in Paris in November 2015 and Jakarta in January 2016 (Page and Connell, 2009; Cooper, 2012; and Tribe, 2010) Those historic events had changed the behavior of tourists and tourist travel patterns world. It would take several years to restore the image of Bali tourism as usual, and terror is still looming Bali tourism

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