The Corporate Social Responsibility of the Media and the Turkish Media: Perspectives of Journalism Educators on Media and Corporate Responsibility

Abstract

Today, media organizations—as for-profit organizations—conduct corporate social responsibility (CSR) projects. In this way, they contribute to society and strengthen and/or establish relationships with their stakeholders. One of the reasons why they engage in CSR is related to the impact of CSR on their reputation, and media organizations are aware of this outcome; they are also in “business.” This study aims to explore the concept of media responsibility and CSR of media institutions in Turkey from journalism educators’ point of view. It also aims to understand journalism educators’ perceptions of responsibility (also from the business perspective) of the Turkish media. The research has practical implications on journalism education because it investigates how and to what extent these issues are integrated into curricula, including the challenges in teaching media and corporate responsibility to journalism students.