Abstract
The central focus of this dissertation project rests on a register study 1 of an emergent type of professional discourse: the corporate blog. A phenomenon that has only appeared in the course of the last two years, corporate or enterprise blogging is the use of blogs by business professionals to further organizational goals. Corporate blogs serve a variety of purposes – they are used both for extra-organizational (marketing, public relations, customer relationship management, recruiting) and intra-organizational communication (internal management, expert blogging) as well as for other issues pertinent to large organizations, e.g. knowledge management.
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