Abstract
In this paper we discuss the SARS-CoV-2-related information coverage (beginning of the epidemic) in Italian digital media narratives. We surveyed the digital articles that reported the highest engagement level. The aim was to identify the most prominent variables (topics, players and news coverage area). Similarly, a discourse analysis was carried out by analyzing the tone used in relation to the variables mentioned. The results show that the most important topics were health, politics and the economy. Headlines appeared to be more likely to have a negative tone, although neutral headlines were the most common. The main feature in digital media headlines was civil society.
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