Abstract
APPLYING polling techniques to a modern variation of an old problem, it is found that certain personality and physical characteristics appear to be correlated with various types of opinions. This study is frankly exploratory, and makes no claims to perfected procedures or conclusive results; it represents an experiment in gathering new types of data through the polling process, and in using this data to attain a fuller understanding of public opinion. The author is founder and co-director of the Instituut voor Marktver!kenning (Institute for Market Research) and the Nederlands Instituut voor de Publieke Opinie (Netherlands Institute of Public Opinion). Formerly active in fields of journalism and advertising, he founded the Netherlands Institute of Public Opinion, together with Dr. W. J. de Jonge, immediately following the liberation of Holland in May, I945.
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