The Convergence study on Korean Consumers’ Perception of Cosmeceuticals in the Aging society

Abstract

Background/Objectives: This study is aimed to investigate consumers’ interests in cosmeceuticals andto examine usage and satisfaction in the aging society. Therefore, it provides effective marketing data toindustries.Method/Statistical Analysis: For this study, self-questionnaires were done for Korean consumers who arein age over 20. A total of 366 copies were collected for the final analysis, and the data were analyzed bySPSS ver. 21.0 statistical program, then data were verified at the significance level of p <.05.Findings: The behavior of managing appearance healthier and younger than the actual age led to the growingin cosmeceuticals market. There are some previous studies done, but there is a lack of researches focusingon role of cosmeceuticals in the aging society. Korean consumers’ knowledge about skin was relatively highwith an average score of 79.0%. However, the result of analyzing perception of cosmeceuticals proved thatthe definition of cosmeceuticals was not widely known, and there was lack of promoting cosmeceuticals togeneral consumers: 23.2% used cosmeceuticals without being aware of them. The strength of cosmeceuticalswas high reliability due to its professionalism, and the drawback was its high cost. So, for the developmentof cosmeceutical market, it is necessary to introduce a marketing method which can reduce its cost. ManyKorean consumers used cosmeceuticals with moisturizing effect, and the overall satisfaction level was 3.59out of 5.00. Especially, the satisfaction level was high with the use of cosmeceuticals of anti-wrinkle ormoisturizing effects.Improvements/Applications: This study will provide the effective marketing resource to beauty industriesand propose a positive direction to expand cosmeceutical market in the aging society.