The convergence of technologies and creative decisions during making visual image in the film industry: analysis of ecosystem connections

Abstract

The scientific investigation is an attempt to reveal a mutual influence of technical and artistic-creative attempt of the process of making a visual image in the cinema in the XX century and at the beginning of the XXI century, and also to justify the main thesis that the evolution and functioning of the ecosystem of audio-visual production and its important component of the film industry depends on the convergence of creative and technological resources in the sphere that generates a film image aesthetics. A look at the audio-visual industry as an ecosystem that includes cinema, broadcasting, video games, animation, video services on demand, web-market, etc., is an interesting and perspective methodological approach. It gives the possibility to look at this sector of creative industries as the individual and self-sufficient “dynamic and adaptive organism” that consumes, generates, and transforms knowledge into innovative audio-visual products and also combines its own resources by the principle of the convergence of technologies and creative decisions in separate industries and on the interbranch level. It produces ecosystem connections inside the branch and between separate industries that provide continuity and evolution of audio-visual production as a whole. Creating visual image in the frames of the film industry of the second part of the XX century and at the beginning of the XXI century occurs because of the convergence of technical and creative components of film- and video production that determines the step of cinematography. The creative application of the camera crane and in-frame editing, analog video, non- standard optics and increased sensitivity of film, continues to develop today in the direction of the convergence of cinema, television and the Internet based on digital cinemas, increasing the creative possibilities of filmmakers in working on a visual image and expanding the ecosystem of film production and screen communication. The symbiosis of creative decisions and audio-visual technologies in the work of film image aesthetics brings to the appearance as to the two opposite approaches in understanding the character of this convergence (“operationalism” and “techno-romanticism”), so as to dualism of the vectors of its development (“Godard’s line” and “Spielberg’s line”).