Abstract
This paper explores the nature and potential of the convergence between cloud computing and cable TV. The paper begins by discussing the fundamental issues and challenges in traditional cable TV and then focuses on opportunities and possibilities in relation to the overlap between cable TV and cloud computing. In addition, this study compares the situation before and after this convergence occurs and examines the related value chain. A descriptive case study related to Google TV is also conducted to gain a better understanding of the convergence between traditional cable activities and the relatively new and unexplored area of cloud computing.
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