Abstract
SUMMARY The present study wants to draw managers’ and packing producer attention on consumer’s complaint from Timis County concerning the favorite beer package type. To accomplish this project there has to be made up the following steps: to ela borate and adopt a study project, to collect the information, to analyze and interpret the informati on, to formulate the conclusions. The environment of the persons interviewed, the sex, the income, th e age, and the choice for a certain package represented the frames for the analysis and the int erpretation of the information. Gathering all the answers received it is obvious that the bottle stan ds out in beer consumers’ opinion, considered by excellence a quite noble package.
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