The Contribution of Social Networks to Marketing Strategies

Abstract

It has existed since ancient times, and sociology has conducted in-depth research on it. Sociology believes that society is not composed of individuals but of networks, which contain nodes and their relationships. It can also be understood that our social relationships are intertwined, forming a complex social network. In recent decades, social network analysis has been widely concerned and applied in academic research and practical applications. By analyzing and measuring network graph, it reveals key nodes in social networks, information transmission channels and community structures in networks. Since social networks have a significant impact on the operation and efficiency of the market, this tool is gradually being applied to market research. This paper will focus on three types of contributions of the network to marketing from the perspective of sellers. This paper will show different network diagrams, and describe and analyze these diagrams to reach the corresponding conclusion, that is, the contribution of the network to marketing.