The contribution of perceived food consumption value on destination attractiveness and revisit intention

Abstract

ABSTRACT This study aims to examine the impact of food consumption values on the attractiveness of tourist destinations and revisit intentions of domestic tourists visiting a culinary destination in Indonesia. The survey data was collected from 462 Indonesian visitors who visited three gastronomic regions of Central Java (Jogjakarta, Solo, and Semarang). Partial Least-Squares Structural Equation Modeling (PLS-SEM) was performed to examine the relationship amongst the constructs. The results indicate that consumer’s perceived consumption value has a significant effect on destination attractiveness and revisit intention. Moreover, the attractiveness of tourism destination has a direct and significant influence on revisit intention. The findings confirm the potential role of food in tourism as a development tool to promote a destination and to enhance tourists when visiting the destination. This study suggests the need of destination stakeholders to contribute to the development of local regions by promoting their food and destination uniqueness.