Abstract

The economic crisis in the EU had severe impacts not only on the performance of the domestic economy but also on the living standard for the citizens. The extended spread of this crisis resulted in limitation in the disposable income and significant negative changes have taken place with negative consequences for the corporate economic performance and competitiveness (de Jorge Moreno, Castillo, & de Zuani Masere, 2010). Within the dominance of certain conditions of economic crisis, there are a few firms that act as lighting exceptions. The present work makes an effort, to unveil the role of selected supermarket retail chain stores in the performance of certain macroeconomic parameters and therefore to illustrate the mechanism through which the restoration of the economy in Greece becomes feasible. More specifically, based on data derived by Eurostat and Greek National Statistics with the assistance of the findings of present analysis that validate a significant contribution of the firms studied to macroeconomic parameters such as national income or employment it may provide policymakers with knowledge tools to promote corporate efforts of this type and in sequence to lead the macroeconomic system in a trajectory of economic growth.

Highlights

  • The economic crisis in Greece initiated in 2009, has been an issue difficult to be solved

  • This severe decline involves a great number of direct and indirect units of employees, companies, production units, and other stakeholders in the supermarket sector. Within these socio-economic conditions, this study focuses on one of the largest sectors of the Greek economy, which is the area of organized food retail

  • In terms of the total economy, the unemployment rate was increased by 19.01% compared to the proportion in the year 2017

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Summary

Introduction

The economic crisis in Greece initiated in 2009, has been an issue difficult to be solved. The origins of the Greek financial crisis can be found in the huge imbalances, fiscal and current-account deficits, being generated in the post-euro-area entry era starting in 2001 (Gibson, Hall, & Tavlas, 2012). Within this economic crisis, the business economic performance in all sectors has deteriorated with a few bright examples. This means that in an era of economic crisis, high unemployment rates and a severe decline in the gross national product behaviour raise senses of uncertainty and risk in the investments limiting in sequence the business plans of the domestic firms. It has to be mentioned that the productivity and efficiency of these firms have been used for macroeconomic comparisons among the regions or countries (Reynolds et al, 2005; de Jorge Moreno, 2008; de Jorge Moreno et al, 2010)

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