THE CONTRIBUTION OF ”FOLIA TURISTICA” IN THE DEVELOPMENT OF RESEARCH ON MARKETING IN TOURISM

Abstract

Purpose. The aim of the work is to indicate the impact of publications from the "Folia Turistica" journal on the development of knowledge on marketing in tourism in Poland. Method. The article analyses citability (as of 20 Oct. 2018) of articles published in the journal, addressing marketing issues. However, the article cannot be treated as a typical bibliometric study, because the most important conclusions were derived by deduction. Findings. From among the very numerous articles published in the "Folia Turistica" issues, those devoted to the problem of marketing in tourism, or at least aspects related to it, are not very numerous. The contribution of this journal to the development of knowledge on marketing in tourism does not result from a large number of publications, but mainly from the publication of several items whose frequency of quoting makes them considered as very important publications (from those published in Poland) in the development of understanding the essence marketing in tourism. Research and conclusions limitations. In the bibliometric research, the Google Scholar database was used, which although indexes the largest number of Polish scientific journals, is still very incomplete. Practical implications. The text is an analysis of scientific publications and contains only a few guidelines for practitioners. Such a suggestion may be an indication of particularly scientifically influential texts on marketing in tourism, which may be of interest to economic practitioners. Originality. So far, this type of analysis has not been conducted in Poland, not only in the case of "Folia Turistica", but also for other scientific journals related to research in the tourism industry. Type of work. The article is of review nature.