Abstract
The main objective of this article is to provide a theoretical and conceptual framework encompassing concepts such as the supply chain, and supply chain performance. Furthermore, it aims to examine empirical research on the relationship between the perspectives of the Balanced Scorecard and supply chain performance. Finally, the article intends to present the findings and engage in discussions. To achieve this, a positivist epistemological approach was adopted, employing a quantitative methodology. A sample of 85 companies from the automotive industry in Morocco was selected for this study. After data collection, the structural equation method was employed using Smart PLS 3 software to test and confirm the hypotheses as well as the research model proposed. In conclusion, the results of this study highlight the positive impact of the four perspectives of the Balanced Scorecard on supply chain performance within automotive industry companies in the northern region of Morocco.
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