Abstract
Abstract Effective change management is not just about the ‘hard’ structural aspects of organizations; it requires an in‐depth appreciation of the cultural, human aspects of organizations, and taking actions based on this understanding. Organizational discourse can provide access to this conceptual world of organizations and can also be used as an avenue for influencing it. Recent empirical research is used to illustrate the above points. Use of metaphor by change agents is then discussed as a prime example of how discourse can help to achieve effective organizational change. Copyright © 2002 John Wiley & Sons, Ltd.
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