Abstract
Agrotourism is considered to be and is promoted as an important ‘tool’ for rural development in Europe. In Greece, it was ‘officially’ introduced through EU subsidies to Greek farmers or women's cooperatives in the 1980s and since then has grown significantly. This paper examines the nature of Greek agrotourism, whether it can be considered ‘real’ agrotourism, and its effects on farmers and farms. Evidence from three case studies (Lesvos, Magnesia and Lefkada) reveals the contradictory character of agrotourism development in Greece. Specifically, it highlights the divergence between official objectives and basic characteristics of the sector's development trajectory in Greece.
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