The continuity of the architectural output of the new Iraqi Central Bank building for the architect (Zaha Hadid) according to Jacobson’s communication theory

Abstract

This paper focuses on the concept of communicativeness in the architectural production between the designer, the product and the recipient according to Jacobson's1 theory of communication, as the concept of communicativeness is one of the contemporary and important concepts in reading the architectural production, which has a great role in generating a set of readings of the architectural product represented by the designer's vision on the one hand and culture The recipient on the other hand, and thus a statement of the role of communicative and its impact on the architectural production and on the urban context for the recipient. This paper presents a brief objective study on the new Iraqi Central Bank building, which was designed by the late architect (Zaha Hadid), whether it has achieved continuity with the urban context in it despite the difference of intellectual current of the designer from the urban architectural context prevailing in the region (Iraq), where the study organized a set of questions (a questionnaire) targeting the elite (architects) in the community (the study sample), indicating the role of communication between the product and the recipient.