The contexts of science journalism in the Brazilian Federal Institutes: characterizing realities and possibilities of communication products

Abstract

A public teaching and research institution can also be recognized for its scientific projection in society, as well as for interfering directly or indirectly in social dynamics through science. In this sense, this study intends to analyze how science communication is inserted in the communication of Federal Institutes of Brazil, characterizing the contexts in which science journalism develops in these places and the possibilities of products for publicizing science. To this end, we conducted a case study with a mixed approach — qualitative and quantitative methods. Interviews were directed to communication managers (n = 2), research managers (n = 5), and research dean (n = 2). We also applied a questionnaire to journalists and communicators (n = 23), research managers (n = 11), student researchers (n = 52), and researcher supervisors (n = 156). The interviews were recorded, transcribed, and analyzed through thematic analysis. We also use inferential statistics for the questionnaires to compare the opinions and assessments of the groups, contextualizing the dissemination of science, as well as drawing perspectives for improvements and the creation of communication products. The main findings indicate that, for science journalism to develop, it is necessary to a) establish guidelines for the dissemination of science, b) recognize and prioritize research publications, c) plan the work of science journalism and create routines, d) improve communication flow, and e) create journalistic products and processes. From these actions, it may be possible improve communication between Brazilian Federal Institutes and society through science.