The context of media spectacle under the circumstances of social crisis

Abstract

From the perspective of a predominantly hegemonic discourse, the paper addresses the issue of what happens to the meaning of media contents when the ideological aspect of message coding is unclear. The paper analyses the processes caused by the media context in contact with active audience under the circumstances of social crisis, on the example of the media spectacle of the state ideological apparatus of the Socialist Federal Republic of Yugoslavia in 1987 - the Youth Day.