Abstract
This article discusses the background of intergroup communication research, comments on the articles presented in this special issue, and suggests some issues and methods that may be prevalent in the future. It is proposed that intergroup communication research has been influenced by the Western bias toward individual-level analysis, resulting in an excessive focus on cognition at the expense of contextual factors. This tendency may be balanced in future research by a greater consideration of context, an integration of levels of analysis, and attention to the influence of emotion. Also in the future, an expansion of methodologies will better incorporate the complexity and emergent qualities inherent in intergroup communication. It is concluded that the future of intergroup communication research is promising.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
