The Content of Media Message and Digital Media – Al-Jazeera Media Network as a Model

Abstract

This study aimed to identify the relationship between digital media and the content of the media message and identify the effects of digital media on the content of the media message. The research problem lies in identifying the consequences of digital media on the media message. After defining the problem, several questions were raised, the most important of which are: What are the foundations of acquaintance between civilizations and the challenges that limit them? And what is the impact of digital media on the acquaintance between civilizations? The study followed the descriptive analytical approach using a sample of digital media experts. The sampling consisted of 90 experts and specialists in media in Sudan and Al-Jazeera News Network. The study revealed several findings; the most important of which is the effect of digital media on the content of the media message. The newsletter was the most important message envisaged by the digital media as mentioned by the participants, followed by research and studies, whereas building private relationships was the least expected message from digital media. Consequently, the study recommended that the user of social media should raise the level of morality, especially in communicating with those who differ from him/her ethnically and religiously, and realize that diversity is the truth, so he/she must focus on introducing his/her idea away from refuting the ideas of others.