The Contemporary Congregational Song Industry (Poietic Analysis Pt 1)

Abstract

This chapter is the first part of the poietic analysis looking at the contemporary congregational song (CCS) industry in relation to the 32 most sung CCS. It breaks down the national origins of the songs as well as the local contexts in which they are birthed. It explores issues around gender inequality in the industry, as well as notions of originality and authenticity. “Our God” is used as a case study to explore the promotion and dissemination of CCS. The final section outlines several stories from CCS industry veterans, Malcolm Du Plessis and Les Moir, which provide a broader insight into the world of CCS production. These anecdotes feature the backstories to the creation of “In Christ Alone”, “Amazing Grace (My Chains Are Gone)”, and “10,000 Reasons”. They explore some of the influences on the evolution of the genre and the changing financial landscape for CCS creators.