The Consumption Analysis of Economic Media at the Regional Level in a Developing Country

Abstract

This research aims to analyze how the media can favor economic development at the regional level, observing how mass media reports on the economy are relevant to Romania’s population, and if the content provided stimulates economic development action. Mass media is one of the main channels of information for many companies, and the acquisition of correct and qualitative information generates informed decisions. Additionally, the mass media has the role of producing changes in the behavior of the consuming public, and in its culture, and can improve its educational level. Although the variety of information sources, which has been improved over time by technology, does not guarantee their use, the mass media, through the information it provides, can change attitudes and values, and lead to a higher standard of living. The present study includes both qualitative and quantitative methods, which look at the media and its effects on companies. Through two surveys, data were collected on how the population relates to the information obtained from the mass media, as well as how the mass media is used by the companies in the Northeast Region of Romania. The benefits and challenges that companies encounter while using social networks have thus been determined. Additionally, the qualitative method was used, in order to be able to observe whether there are significant differences in the use of social networks to develop an emerging business, in terms of the male-female ratio.