Abstract
This year marks the 20th anniversary of the Consumer Technology Association's (CTA's) Annual Consumer Technology Ownership and Market Potential Study. We use this survey of U.S. households to discover which consumer tech products people own, asking them not only what they own but also what they plan to purchase. In 2018, TV ownership still reigned supreme, showing up in 96% of households, and smartphones have skyrocketed to become the second-most-common product, with 87% penetration: the old king and the young prince sitting at the top two spots. Laptops round out the top three, with 72% of households owning at least one. We do love our screens!
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