The Construction of the Meaning of Cafe for Millennials (Phenomenology in the Construction of the Meaning of Hanging Out for Millennials-Café User around Campus)

Musfialdy Musfialdy,Rika Lusrivirga

doi:10.31258/ijesh.3.1.13-20

Abstract

Cafes are places where people drink coffee or other drinks that don't contain alkhohol. The purpose of this study is about cafe users on students born between 1981-1999 (y generation or millennial generation). Analyzing the meaning of cafes symbols on the millennial around campus. The theory used is theoretical phenomenon, where reality is constructed according to the perspective of the individual who is research informant. Another theory is the theory of social construction of reality that social processes through action and interaction, the individual creates a continuous, subjective, shared reality. The study is using qualitative methodologies with a phenomenological method. The study informants were students of the communication program study s-2 class 2019 postgraduate programs, Faculty of Communication Sciences, Padjadjaran University. Data gathering techniques through observation, interviews, secondary data sources. Research facility around the unpad campus, Jatinangor, West Java. This research shows the meaning in cafes obtained the word "nongki" to deduce student activities. The meaning of "nongki" means the cafe not only the places to eat and drink but also a place to hangouts of all the activities the students.

Highlights

The weather was cold on Thursday night, October, 10 2019
There were a college boy that looked busy with his lapotop; beside him were other college students, a boy and a girl chatting to each other
The key Informants of this research are an employee of Starbuck Café who is a Master student at the Faculty of Communication Science in University of Padjadjaran; others are second year Master students at University of Padjadjaran

Summary

Introduction

The weather was cold on Thursday night, October, 10 2019. All the tables in Upnormal Café at the corner of Jatos Mall in Jatinangor, Sumedang District, were filled of college students with their respective activities. Based on that night observation, there were two college students, a boy and a girl on the first table. They ordered food and soft drinks were busy chatting It looked like they were discussing campus assignments, as they put several things like papers and pens on the table. There were a college boy that looked busy with his lapotop; beside him were other college students, a boy and a girl chatting to each other.

Objectives

Methods

Conclusion