Abstract
As a part of creative cultural industry, heritage tourism combines cultural, historical, artistic and scientific values. It includes both spiritual consumption and material consumption. It is not only a social and cultural phenomenon, but also an economic phenomenon, upgrading from sightseeing to purchasing goods and then to cultural experience. The process of heritage tourism experience is actually a process of encoding symbols. The attraction of heritage tourism derives from the symbolic significance of tourism itself. In essence, tourism consumption is a kind of symbolic consumption, which forms tourism motivation based on the attraction of indicative symbols, and then evolves emotional satisfaction in a symbolic environment. When tourists obtain emotional satisfaction through symbolic consumption, the premium ability of tourism commodities will be enhanced and the derivative value of tourism will thus be formed. Therefore, excavation and utilization of symbol consumption is the core factor of sustainable tourism construction.
Highlights
Heritage tourism is a path to realize the sustainable development of tourism
Heritage tourism refers to a specific form of tourism activities that take heritage resources as tourist attractions, appreciate the heritage landscape and experience the cultural atmosphere, so that tourists obtain a cultural experience
Heritage tourism is mainly based on heritage tourism and sightseeing, including natural heritage, social and cultural heritage and natural and cultural complex heritage
Summary
Heritage tourism is a path to realize the sustainable development of tourism. With the in-depth excavation and multi-dimensional extension of culture in various countries, heritage tourism is increasingly colliding with cultural consumption, forming new hot spots and breakthroughs of tourism. Heritage tourism is a high-level pattern of tourism activities, mainly to obtain a cultural aesthetic experience and landscape appreciation. As a complex social and economic activity, it includes both spiritual consumption and material consumption It is a social and cultural phenomenon, and an economic phenomenon, upgrading from sightseeing to purchasing goods and to cultural experience. It has the function of inheriting social culture, and has special commercial value. When heritage tourism is co-media with culture, it forms cultural consumption dominated from temporary material consumption to deep spiritual value, because it touches the inner demands of consumers and arouse the resonance of values, contributing to the generation of derivative value, which is crucial to promote the sustainable development of regional consumption industry
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