Abstract
Based on the visual grammar raised by Gunther Kress and Theo van Leeuwen, this paper tasks visual text analysis as the research method, and explores the dynamic image construction of Sichuan Province from three dimensions of “Sichuan characteristics”, “representative meaning”, “interactive meaning” and “compositional meaning” by analyzing the image modals in the national geographic documentary “Aerial China (Sichuan)”.
Highlights
IntroductionWhat is realized in today’s world is multi-modal presentation, in which the masses integrate symbolic resources to realize communication and exchange
Open AccessWhat is realized in today’s world is multi-modal presentation, in which the masses integrate symbolic resources to realize communication and exchange.Multi-modal discourse integrates a variety of social symbols to deepen the visual, auditory, tactile and other sensory experiences
Based on the visual grammar of Kress and van Leeuwen, this paper uses visual text analysis as a research method to make a qualitative analysis of the multimodality in the documentary, interpret the meaning of frames and analyze the hidden image construction
Summary
What is realized in today’s world is multi-modal presentation, in which the masses integrate symbolic resources to realize communication and exchange. Multi-modal discourse integrates a variety of social symbols to deepen the visual, auditory, tactile and other sensory experiences. As a typical multi-modal discourse, documentary is composed of language, image, sound and other modalities. It effectively combines text and image modalities to bring rich sensory experience to the audience and form a strong visual memory in them. Based on the visual grammar of Kress and van Leeuwen, this paper uses visual text analysis as a research method to make a qualitative analysis of the multimodality in the documentary, interpret the meaning of frames and analyze the hidden image construction
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