The Construction of Narratives and Images of Athletes in Short Videos

Abstract

The construction of narratives and images of athletes in short videos is a new cultural phenomenon in the realm of new media. This article focuses on analyzing the distinct media representation and symbolic significance that this phenomenon presents, with athletes as the research subject. Athletes use self-presentation, self-expression, and self-reinforcement to construct their own sports image through short videos. These videos also associate individuals with collectives through symbolization and artistic processing. Short videos have become an important medium for constructing athlete's self-identity while achieving collective identity. Additionally, athletes' exploration of sports cultural values presented in these short videos will guide athlete image construction and promote sports spirit dissemination under the Internet environment by presenting symbols associated with era features within sports culture.