Abstract
It is estimated that there are more than 30 million sexual minorities in China as of 2011, yet most of them choose to hide their identities. However, in recent years, the emergence of a variety of new media and the emancipation of ideas make sexual minorities gradually visible, ranging from popular TV series about homosexuality to many homosexual couples exposure on social media. In general, the public shows a positive attitude toward them. In this context, this study observes 15 of the most well-known LGBT+ bloggers on Douyin, the most popular short video social platform in China, and conducts a detailed analysis of their videos. It is found that LGBT+ groups have carried out different ways of presentation and interaction on the basis of symbol construction, including creating unique languages, labels, and musical symbols and displaying them in front of the audience with more diverse images. These also make them integrate into the public and get more encouragement from non-sexual minorities. The findings of this study will provide a reference for the creation and dissemination of marginalized groups' symbols in the future, especially in China.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: Lecture Notes in Education Psychology and Public Media
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
