Abstract
A Semiotic Landscape analysis, whereby a community or environment’s signage is photographed for linguistic and visual analysis, is a useful means of discovering power relationships within that community’s language use. While Semiotic Landscapes and their predecessor, Linguistic Landscapes, are traditionally used to explore differences between dominant and minority languages in a community, this research extends the concept to analyse hegemonic masculinity at a CrossFit gym. It also shifts the analysis from an outdoor landscape to an indoor, more private setting. Using an autoethnographic approach, the author argues that while many of the CrossFit signs are designed to appear as humorous entertainment or motivation, they simultaneously encourage the subordination of women and certain men, and the naturalizing of a particular view of hegemonic masculinity, as embodied by the ideal CrossFit male.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
