Abstract

Cultural and traditional values and fears can be mobilized to mask other realities. In seeking to understand the construction of political consent, the people must learn to extract political meanings from their cultural integuments. In the US case the author begin with a confidential memo sent by Lewis Powell to the US Chamber of Commerce in August 1971. It emphasized that the role of government was to create a good business climate rather than look to the needs and well-being of the population at large. Reagan and William Simon went out of their way to urge the PACs to direct their efforts towards funding Republican candidates with right-wing sympathies. The Republican Party needed, however, a solid electoral base if it was to colonize power effectively. It was around this time that Republicans sought an alliance with the Christian right. The unions’ rigid rules and bureaucratic structures made them vulnerable to attack.

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