Abstract
This article briefly describes the intelligent information system of the tennis club business strategy in the era of big data, and uses five power models and internal and external analysis methods to conduct a comprehensive analysis of the external environment and market demand of the DK tennis club, and find out what companies are facing Opportunities and threats; using resource theory, IFE matrix, EFE matrix, and SWOT analysis to systematically analyze the internal conditions of the company, and clarify the company's own advantages and disadvantages. On this basis, relying on strategic management analysis tools such as the blue ocean strategic layout, six-path framework, four-part action framework, etc., the market strategy layout of DK Tennis Club was reconstructed, and the verification of the business strategy was completed.
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