Abstract
Based on the different background of social role positioning, it has different influence on the shaping of city image. Virtual spokesperson is a powerful weapon for enterprises to enhance their product competitiveness. As far as city image is concerned, it plays an irreplaceable role in the construction and dissemination of city image. This paper studies how virtual spokesmen construct and spread the city image, and draws conclusions through model method and data. Virtual spokesperson is an invisible asset, and it is a costly measure to deeply explore its value. Therefore, in terms of methods, the following points should be done well. First, build a unique image based on the specific functions of virtual spokespersons; Second, improve existing functions and enhance the invisible value of virtual spokespersons; Thirdly, strengthen the image construction of virtual spokesmen to enhance their diversified effects. Based on the construction and dissemination of city image by virtual spokesmen, it is necessary to strengthen the building of virtual spokesmen, which is also an inevitable choice of city image construction.
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