Abstract

The emergence of the anthropocentric paradigm and theory responds to the necessity of reevaluating evolving realities, where traditional methods for investigating social phenomena diminish in significance. This signifies a profound shift in science, introducing innovative research approaches. This study aims to view gender terminology and methodology as cognitive structures facilitating effective communication within human rights discourse. Contemporary Gender Studies demand a societal dynamic transformation, notably through Gender Mainstreaming (GM), which predominantly addresses marginalized groups. The study posits that gender language warrants careful examination. Analyzing gender terminology within GM reveals intricate, intriguing, and occasionally contentious aspects. Notably, the USA and UK have transitioned from importing to exporting GM discourse, impacting translation and terminology industries, especially in non-English-speaking nations. This article delves into the context of Gender Mainstreaming in Uzbekistan through the lens of "Own and Alien culture," providing insights into its localization within the country's cultural framework. The study emphasizes the importance of scrutinizing gender terminology within GM discourse, highlighting its evolving dynamics across diverse cultural settings.

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